Insights

The Handshake Framework: how to build your own algorithm

By Adam Sprague · Updated June 15, 2026

The Handshake Framework is how we turn your presence into a system instead of a pile of posts. Six connected stops that take anyone, a customer or an AI, from "who is this" to "how do I work with them." The longer you run the line, the stronger it gets, and the more customers it carries to your destination. Run it well and you stop guessing at reach. You build your own algorithm.

What is the Handshake Framework?

It is how we turn your presence into a system instead of a pile of posts. Six connected stops, run in order, that make you clear and easy to choose, both for the customer reading your content and for the AI tools people now use to find businesses. Most people treat the algorithm like an opponent to beat or a slot machine to chase. This does the opposite. You introduce yourself clearly, you stay consistent, and the algorithm stops guessing and starts carrying you to the right people. You set the foundation once, run a simple weekly loop, and let consistency and real data do the compounding.

It works on both sides of how people find you today: the social algorithms that decide who sees your content, and the AI tools that decide who gets named when a buyer asks for a recommendation. Customers come first. The AI part is the edge underneath.

Why treat the algorithm as a friend?

Because fighting it does not work, and chasing virality is a coin flip. A handshake is the gesture of trust between two people, and it is also how two machines connect before they exchange information. That is the whole idea. When your identity is consistent, your content is clear, and your signals are honest, the algorithm stops guessing about you and starts confidently putting you in front of the right people. You are not gaming it. You are introducing yourself properly and letting it do its job.

Why I built this

The real reason I built this is the opportunity in front of all of us right now. The Model Context Protocol, the emerging open standard for how AI systems connect to and read the world, is a massive shift, and most people, brands, and creators are not moving on it yet. I did not have a coding background to get it at a glance, so I went down the rabbit hole and studied it for months. What I came away with is that this is foundational, and almost nobody is looking at what it means for how AI finds and recommends you.

That is the opportunity, and it is also why this never feels like a hard sell to me. A simple shift, these six stops, gives you a real leg up right now, while the big companies are still stuck in their bureaucracy and approval loops. If you start now, you can stack up more recommendations than your competitors in almost any industry before they realize the ground moved. Most small businesses will not catch this for years. Honestly, having something this valuable and not telling people about it would feel like a disservice. I am not pushing a product. I am handing you an edge I believe in, before the window closes.

One principle holds the whole system together: you use AI to write from your voice, not with it. The machine amplifies the real you, it does not replace you with generic, soulless output. And I will be honest about a secondary motive too. I hate scheduling posts. You set this up once, and after that the weekly load drops off a cliff.

What are the six stops?

The line runs in sequence. Each stop sets up the next, and the whole line carries a customer, or the AI pointing one your way, from "who is this" to "how do I work with them."

How does each stop work?

1. Claim your ground. Before you run the line, you need ground to stand on. Your profiles, bios, links, buttons, and handles, consistent across every platform, so anyone who finds you, a person or an AI, gets the same clear picture wherever they land. This is the foundation you set once.

2. One voice. Every platform sounds like the same brand. Say the same things the same way, and you become a recognizable name instead of noise. To people and to the algorithms alike, consistency reads as identity.

3. Human-first structure. Content built clear for people first, and clean enough that the AI tools doing the recommending can read it too. No over-optimization. Flaws and personality stay in. The line to hold: clear enough to get found, human enough to get followed.

4. A clear path to your offer. A straight line from your content to your offer, so anyone, a person or an AI pointing someone your way, can follow it all the way through, from "who are you" to "how do I work with you."

5. Real signals. A realtime dashboard tracking what matters, including per-piece attribution through UTM tracking, so you know which exact post drove a result. Not likes. Not follower counts. The signals that tie content to outcomes.

6. Your home base. Your site or landing page, built so anyone who arrives sees exactly who you are and what you do, and so the AI tools people now use to find businesses can read and recommend you. Buyers already ask AI who to hire, and AI only recommends what it can read clearly. Build your home base for that, and you show up in the answer.

Which stops do people underestimate?

Stops four and six, a clear path to your offer and your home base, and they get underestimated because they only work at full power together. Think of it like a railroad. Every post you make can lay new track that runs back to your station, your website. The more that track gets traveled, and the more often your line delivers someone to the destination, the more the algorithm and the AI tools trust your system and carry people to it.

For this to work, AI has to be able to follow your path literally, in the code, so it can walk a customer down it step by step. Picture someone asking ChatGPT or Claude to find a doctor's office or a restaurant nearby, or to decide which SaaS platform to use. You want the AI to offer the next step on its own: "Would you like to start a free trial?" and hand over the link. "Would you like to call and book an appointment?" and hand over the number. "Would you like me to set the appointment for you?" and pull up your scheduling link to pick a time. That only happens if your path and your home base are built so AI can read them clearly.

That line running back to your home base is where this is going, and the data backs it heavily. Move early. Run the line.

Where does "film once a week" fit in?

This is the part that makes it livable. You do not run six stops by hand every day. You film raw content about once a week, and that single weekly input feeds the line: it becomes your consistent voice (stop 2), gets structured to stay human and findable (stop 3), and flows down the path to your offer (stop 4) while the dashboard tracks what works (stop 5). The foundation stops, your identity (stop 1) and your home base (stop 6), get set up once and maintained.

So your weekly job is small and repeatable: show up, film, share your perspective. The line turns that into a consistent, compounding presence.

What is the result?

You stop guessing, because the system shows you what is working. The dashboard tracks real signals down to the individual post, so you can see exactly which content drove reach, engagement, and leads, then double down on the winners instead of starting from scratch every week.

It also feeds you the next move. The system reads current news, what is trending, and real research-backed sources, then surfaces concrete ideas: a topic worth your take, an angle worth an article, a moment worth jumping on while it is hot. So every cycle you are making more of what already performs, pointed at what your audience is paying attention to right now.

That is what "build your own algorithm" means. Not a feeling that something will work, but a repeatable, data-backed loop: see what performs on the dashboard, double down, get fed the next idea, repeat. The proof is in the metrics, not in your head.

If you want to run the Handshake Framework for your brand, apply to work with Hit My Algo. Applications are reviewed within 48 hours.

FAQ

What is the Handshake Framework?

How we turn your presence into a system instead of a pile of posts: six connected stops, claim your ground, one voice, human-first structure, a clear path to your offer, real signals, and your home base. They take anyone, a customer or an AI, from "who is this" to "how do I work with them," so you can build your own algorithm.

What does "build your own algorithm" mean?

It means reaching the point where you know what content performs, how often to post, and when, so your reach is predictable instead of a gamble. You are not controlling the platform's algorithm. You are building your own reliable understanding of what works for your audience.

Do I have to do all six stops?

They work best in sequence, because each one sets up the next. You can start with the foundation, your identity and your home base, and build from there, but the compounding really comes from running the whole line consistently.

How much work is this for me?

Most of it is filming raw content about once a week and sharing your perspective. The foundation stops are handled once, and the weekly loop is designed to run without taking over your calendar.

Do I have to film?

For the best results, yes. Filming is where you see the fastest growth, because video builds trust and authority faster than almost anything else. But it is not required. If filming is not for you, the system can run almost entirely hands-off without it, and you still get a consistent, easy-to-find presence. Video just accelerates it. Do not let camera nerves stop you from starting.