Insights
Answer-first articles on social media, AI visibility, and organic growth for forward-thinking founders, creators, and businesses. Written by Adam Sprague, founder of Hit My Algo.
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The Handshake Framework: how to build your own algorithm
The Handshake Framework: six connected stops that carry a customer, or an AI, from who you are to how to work with you.
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How Much Does Marketing Cost in St. Louis? (2026, Real Numbers)
Only 3 of 23 St. Louis agencies publish their pricing. Here are their real numbers, what each tier buys, and where the money disappears.
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The State of St. Louis Small Business Marketing (2026): I Checked 486 Businesses by Hand
I hand-checked 486 St. Louis businesses. In a blind sample of 60, 80% had no Instagram and 48% had no website. Published numbers say one in three.
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Do ChatGPT and Claude Recommend Your St. Louis Business? I Ran 30 Tests. They Agreed Once. (2026)
I asked ChatGPT and Claude the same 10 questions about St. Louis businesses. They named the same business first once. Here is what decided the rest.
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What Is a Marketing MCP Connector? (Explained for Business Owners)
A marketing MCP connector lets you ask questions of your own marketing data in plain language, inside ChatGPT and Claude. A plain-English definition.
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Meta Ad Library Is Lying to You: 240 Ads vs 1 for the Same Business (2026)
Keyword search returned about 240 ads for one local business. The Page ID method returned 1. The four-step method, with screenshots.
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Finding AI Referrals in GA4: I Found One Session in Twelve Months (2026)
GA4 now has a built-in AI Assistant channel, no regex needed. I ran it on my own site: one session in twelve months out of 509. How to pull yours.
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Small business social media management: a straight answer
What a small business social media manager really does, what it really costs, and whether to hire one. Straight answers for owners, no pitch.
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How long does organic social take to show results for B2B?
How long organic social takes to show results for B2B: a realistic month-by-month timeline, why it is slower than paid, and why it compounds.
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How often should an executive post on LinkedIn (and what)?
How often executives should post on LinkedIn in 2026: the 3 to 5 posts a week sweet spot, what to post, and why daily engagement matters more.
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Should a founder build a personal brand on LinkedIn?
The business case for a founder personal brand on LinkedIn: the ROI data, why personal profiles beat company pages, the real costs, and how to start.
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How to choose a social media agency: 12 questions to ask
How to choose a social media management agency: 12 questions to ask, what a strong answer sounds like, and the red flags that should make you walk.
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In-house vs. agency for B2B social media: how to decide
In-house vs. agency for B2B social media: true costs side by side, time to results, range of skills, which fits your stage, and the hybrid model.
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What does a full-service social media agency do?
What a full-service social media agency does: strategy, content production, publishing, engagement, and analytics under one roof.
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