Hit My Algo
The Blueprint
Where you stand, what to fix, and what comes next.
One plan for everything your business does online. Built by hand, written in plain language, and built to be run.
$649 · 180+ checks
You can see the activity. You can't see what it did.
The post with two hundred likes brought in nothing. The one with twelve views brought three calls.
We've run socials for Forbes Series A and Series B listed companies, and the pattern holds at every size. The work is rarely the problem. The wiring is.
Your site, your social, your search, your booking flow. Each one handled by whoever touched it last. Nobody holding the whole.
The Blueprint is the whole.
What we check
180+ checks
Everything we can verify from outside, without a single login.
Your site's code, speed, and structure. Whether a search engine can tell what you do. Whether your booking flow survives a phone. Where your listings disagree with each other. What every social profile says and how often it really posts. Which competitors outrank you and on what.
You get all of them back, including the ones you pass.
That last part matters. Most audits only report what's broken, so a business running clean gets a thin document and no answers. You get the full inspection either way, which means for the first time you know what's working and not just what isn't.
Stack and rendering (17)
CMS or platform (WordPress, Wix, Squarespace, Shopify, Webflow, custom) · Framework, if any (React, Next, Vue, Astro, plain HTML) · Rendering model: static, server-rendered, client-rendered, or hybrid · Whether content exists in the initial HTML or needs JavaScript to appear · What a crawler sees with JavaScript disabled · Page builder in use and what it costs in weight · Theme, stock or customized · Plugin count, and any with known vulnerabilities · Platform version exposed publicly · Hosting provider · Third-party script inventory · Total third-party script weight · Duplicate or conflicting installs (two analytics, two pixels, two chat widgets) · Framework or library versions badly out of date · Source maps left exposed in production · Exposed .git, .env, backup files, or staging URLs · Admin login path publicly discoverable
Infrastructure and security (15)
Site loads on first try, cold cache · SSL certificate valid, and its expiry date · HTTP redirects to HTTPS · www and non-www both resolve, one canonicalizes · Trailing-slash handling consistent · Server response time (TTFB) · CDN in front of the site or not · Compression enabled · Cache headers on static assets · Content Security Policy header · HSTS header · Clickjacking protection (X-Frame-Options) · Mixed-content warnings · DNS clean, no orphan records · Site reachable on cellular, not just wifi
Speed and mobile (14)
Largest Contentful Paint, mobile · Cumulative Layout Shift · Interaction to Next Paint · Total page weight · HTTP request count on the homepage · Images in modern formats or not · Images oversized relative to display size · Lazy loading on below-fold media · Render-blocking CSS or JavaScript · Font loading strategy, and whether text flashes or hides · Viewport meta tag present and correct · Layout holds at 320px, 768px, 1024px · Horizontal scroll on mobile · Tap targets big enough for a thumb
Code and semantics (16)
Title tag on every page · Title tags unique across pages · Title length within display limits · Meta description present and unique per page · Exactly one H1 per page · Heading hierarchy in order, no skipped levels · Semantic HTML in use, or div soup · Alt text on every meaningful image · ARIA landmarks present · Link text descriptive, not "click here" · Canonical tags present and pointing correctly · Accidental noindex or nofollow left in place · Console errors on load · Text-to-code ratio · Reading level of the body copy · Inline styles vs stylesheets, and how much duplication
Structured data (11)
Any Schema.org markup at all · LocalBusiness schema, present and complete · Organization schema · Service or Product schema · FAQ schema · Review and AggregateRating schema · BreadcrumbList schema · Schema passes validation without errors · Open Graph tags (title, description, image, URL) · OG image exists and renders at correct dimensions · Twitter card tags
Crawlability (8)
robots.txt present and not blocking anything important · XML sitemap present · Sitemap current and matching the pages that exist · Sitemap submitted to Search Console · Broken internal links · Broken outbound links · Broken or missing images · Orphan pages with nothing linking to them
AI visibility (12)
Your visibility score when someone asks an AI for your category · Whether you surface when an AI is asked for your category in your area · Which competitors get named instead · What sources those AI answers cite · Whether your own site appears as a cited source anywhere · Whether AI crawlers (GPTBot, ClaudeBot, PerplexityBot, CCBot) are blocked in robots.txt · llms.txt present · Content structured so a model can extract clear statements about the business · Entity consistency: the exact same business name everywhere · Knowledge panel present · Wikidata or Wikipedia entry · Whether your category answers are dominated by directories rather than businesses
Accessibility (10)
Color contrast on body text and buttons · Keyboard navigation reaches everything · Visible focus indicators · Form inputs have real labels · Skip-to-content link · Video captions · Motion respects reduced-motion preferences · Screen-reader reading order makes sense · Zoom to 200% without breaking layout · ADA and accessibility legal exposure
Conversion path (16)
Phone number is a tappable tel: link on mobile · Email is a mailto: link · Contact form submits successfully, tested live · Confirmation or thank-you page after submit · Booking flow exists · Taps from homepage to booked · Booking flow completes on a phone · Booking tool loads without errors · Call to action above the fold · Call to action consistent across pages · Competing calls to action per page · Pricing visible, gated, or absent · Trust signals present · Dead-end pages with no next step · Contact details identical everywhere they appear · Anything demanding information before giving any
Tracking and measurement (9)
GA4 installed · Google Tag Manager installed · Meta pixel installed · Any conversion events configured at all · Cookie consent implementation, and whether it blocks tracking · Analytics firing before consent is answered · UTM parameters on outbound links, or none · Whether two sources of truth disagree · Whether anything connects a click to a customer
Email and deliverability (7)
SPF record present and correct · DKIM configured · DMARC policy (protects your domain from email spoofing) · Newsletter or list signup present · What really happens after signup · Email platform in use · Business email on your own domain, or a gmail.com address
Search and listings (14)
Indexed page count against real page count · Ranks first for your own business name · Rankings for category plus city · Which competitors outrank you, and on what · Google Business Profile claimed · GBP categories set correctly · GBP hours accurate and matching the site · GBP photo count and recency · GBP posts, active or dormant · GBP questions answered or ignored · GBP services and products filled in · Duplicate or unclaimed listings · NAP consistency across site, Google, Yelp, Facebook, directories · Referring domains, and whether any are toxic
Content (7)
Blog or insights section present, and when it was last touched · A page for each service you sell · Location pages, if multi-location · Duplicate content across pages · Depth against the competitors outranking you · Copy written for the customer or about the company · Anything factually stale (old prices, old staff, old hours, last year's promotion)
Social, per platform (21)
Which platforms exist and are claimed · Handle consistency across platforms · Profile photo and banner consistent with the brand · Bio says what the business does · Bio says where it is · Bio has a call to action · Bio link works and lands where it should · Link-in-bio tool or direct link · Follower count per platform · Following-to-follower ratio · Total post count · Date of last post, per platform · Real posting cadence, per platform · Content format mix · Engagement rate against follower count · Top performing posts, and what they share · Hashtag use · Replies to comments, or silence · Highlights and pinned posts organized or neglected · Social linked from the site, and site linked from social · Competitor cadence and follower benchmark
Reputation (5)
Rating and review count per platform, since they differ · Review recency · Owner responses to reviews, positive and negative · Recurring themes in the negatives · Stock or unattributed testimonials on the site
Ownership (7)
Domain registrar of record, and expiry date · Who the domain is registered to · Site platform admin, and who holds it · Google Business Profile owner · Which email each social account is tied to · Analytics property owner · Logo source files, and whether they exist at all
What we usually find
We haven't looked at your business yet
A few things surface almost every time.
- Your homepage and three other pages share the same title tag, so search engines are guessing which one matters.
- There's no structured data anywhere, so nothing on your site tells a machine what you really do.
- Your Google listing hours and your website hours disagree.
- Your booking flow takes five taps on a phone and two of them require scrolling to find.
- Your analytics fires before anyone answers the cookie banner.
- Nobody has replied to a review in eight months.
Some of these will be wrong for you. The ones that land are usually the ones costing the most.
What you get
A written plan you can act on without a translator
Built by hand, in language you can act on.
The full read
Every check, scored, with the reason each one matters written next to it.
Your content pillars
The three to five things your business should be talking about, drawn from what you sell and who buys it. This is the answer to "we never know what to post."
A cadence you can hold
A real number for a real team with a business to run. If two a week is your capacity, the plan says two a week and is built to work at two a week.
What to make, and where it goes
Which formats belong on which platform. What gets shot on a phone in five minutes, what earns an hour and a tripod.
Who holds your keys
Every account, domain, and login attached to your business, and whose name each one is in. Most owners find at least one surprise.
The fix list
Numbered, in order. Ten-minute jobs at the top, season-long ones at the bottom, with the copy already written where copy is the fix.
The roadmap
What comes next, and just as importantly, what you don't need.
The line we don't cross
Everything we diagnose is included. Everything we execute costs extra.
You leave able to run all of it yourself. The add-on is always "or we do it for you," never "here's the part we held back."
That's why the plan is portable on purpose. You can hand it to whoever you already work with and it still works. A plan that only functions if you hire the author is a sales document, and you can feel the difference.
Who this is for
Anyone who has never seen all of it in one place
Your platforms, your conversions, your pipeline, and what connects them, in a single view. Most businesses have five tools that each show one slice and nothing that shows the shape.
Size doesn't decide this. A team of four and a team of four hundred have the same blind spot, and it's the same fix.
How it works
From checkout to your plan
- You buy it. Two minutes. A few quick questions at checkout so the work starts before anyone gets on a call.
- Thirty minutes on the phone. We show up already knowing your site and your socials. The call is about your goals, not about collecting handles.
- You get the Blueprint. Within five business days.
- We walk it through with you, if you want. Included either way. Some teams want the walkthrough. Some just want the document.
Why Hit My Algo
We've done this at every size
We've run socials for Forbes Series A and Series B listed companies.
We've built content for the personal brands of founders and leaders at companies valued up to ten figures.
We've scaled a creator past $2M ARR.
Everything we build, you own. Domain, accounts, analytics, data, all in your name. Fire us in a year and you keep the entire system.
$649. One time.
No subscription, no retainer, nothing recurring underneath it.
FAQ
Questions
How is this different from the free audit in our inbox?
A free audit is a sales call. This is a document you keep and run, whether or not you ever hire us.
Our funnel is already in good shape.
Then you get every check confirming it, plus the pillars, the cadence, and the roadmap. Knowing what's working is worth as much as knowing what isn't, and almost nobody can tell you either.
Do we have to do the fixes ourselves?
No, and you can. That's why it's written the way it is.
We already have someone doing our marketing.
Then this tells you whether it's working, and whose name the accounts are in.
How long does it take?
Within five business days.