Hit My Algo
The Blueprint
The full list our paid audit is built on.
All 160 checks, printed out, in order. Yours to run yourself, free.
Free · 160 checks · 14 pages
No email. No form. No gate.
Click the button and the PDF downloads. We don't ask for your email or anything else.
The 160 are the same for every business. What comes out of them is not.
What it is
Eight sections, top of funnel to sale
Website, Google listing, social profiles, reviews, tracking, AI readability, brand consistency, and where you stand against a competitor.
Every check is pass, fail, doesn't apply, or needs a written answer. No sliding scales, no scores out of ten. If a section comes back clean, it says so.
Where the how is not obvious, it is written in. One line.
Website and conversion paths (37)
Does the site load, work, convert, and belong to you.
Google Business Profile and local search (21)
The listing most customers see before they ever reach your site.
Social profiles and content (21)
Accounts, cadence, and where the links really go.
Reviews and reputation (14)
What a stranger reads about you before they buy.
Tracking and attribution (21)
Whether any post can be tied to a sale.
AI readability and answer engines (23)
What machines can read about you, and what they say when asked.
Consistency and brand story (17)
One business, one story, everywhere it appears.
Competitive position (6)
Your listing next to theirs, side by side.
Start here
23 of them run from your phone
No logins, no tools, nobody else needed.
They're marked in the document and collected on their own page near the back. Every one is either free to fix or fixable the same day. Run those first, then decide whether you want the rest.
What it can't do
144 run from the outside. 16 need a login.
Most of it runs with nothing but a browser. Sixteen checks need a login to an account you own, and they're marked. Nobody can run those from the outside, including us.
And the checklist won't fix anything. It shows you what needs fixing.
The full list
160 checks
Every one of them, in order, exactly as they appear in the document.
Website and conversion paths (37)
Your site loads securely, with no browser warning · Your homepage loads in under 3 seconds on a phone · Every link in your top menu goes to a working page · No placeholder text anywhere ("lorem ipsum", "Your text here", "John Doe") · No dead links on the pages where people buy, book, or contact you · Your footer copyright shows this year · Your contact email uses your own domain, not gmail or yahoo · No expired promotions or past events still showing as current · A first-time visitor can name the one thing you want them to do · That action is reachable in two taps or fewer from any page · Your phone number is tappable on a phone · Someone can complete a booking or purchase start to finish · Open your bio link on your phone from inside the app, and complete the action all the way through · At least one form on your site submits successfully · Something confirms it worked after a form is sent · Submit your own contact form, then open the inbox it is meant to land in · Pricing, or how to buy, is findable without calling you · Your displayed hours match your real hours · If customers come to you, your address and directions are easy to find · Everything you sell has its own page · There is a way to join an email list somewhere on your site · Your site menu matches what you sell · Your site search works, if you have one · Your error page sends visitors back into the site · You have a sitemap and it is current · Page titles read like sentences, not stuffed with your address and phone · Your main pages have a description written for search results · Images on your main pages have alt text · Your site is usable on a phone without pinching to zoom · Your domain is registered in your business's name · Your website platform account is in your business's name · Your analytics property is owned by an account you control, not an agency's · Your logins are written down somewhere you can find them · Export your email list right now. It downloads and opens · No part of your funnel lives on someone else's domain · Download a backup or export of your site. You get a file · You can export your customer records from whatever system holds them
Google Business Profile and local search (21)
Your Google listing is claimed by you · Your Google category matches the words a customer would search · Your hours are right, including holidays · Your phone number on the listing is right · The Website button goes to your live site · Booking, menu, and order buttons go to pages you control · At least one photo uploaded in the last 12 months · The AI answer box Google shows on your listing says nothing wrong · You come up when someone searches your business name · You come up when someone searches your category plus your city · There is only one Google listing at your address · No old listings under a former business name · The address on your listing matches your website · Your service area is right · Your reviews show up in the box on the right of Google search · Your Google category matches what your top competitor uses · Your Yelp page is claimed and correct · Your business shows correctly on Apple Maps · Your Facebook page category and website link are right · The main directories point at your live site, and none of them send people to a dead page · Delivery and booking apps show your current information
Social profiles and content (21)
Your main platform: The account exists and is claimed by you · Your handle matches your business name · Your bio says what you really do · The link in your bio works · Your bio link goes to what your posts are about, not just your homepage · You have posted in the last 30 days · In your last 9 posts, at least 2 show a face and at least 1 shows proof · Someone reads and answers your direct messages · Your second platform, the same eight again: The account exists and is claimed by you · Your handle matches your business name · Your bio says what you really do · The link in your bio works · Your bio link goes to what your posts are about, not just your homepage · You have posted in the last 30 days · In your last 9 posts, at least 2 show a face and at least 1 shows proof · Someone reads and answers your direct messages · Across all platforms: Every account you own has either posted in 90 days or says in the bio where to find you · No link anywhere points to an account you renamed or deleted · You post as much video as others in your category · Search your business name, and your category plus your city, on Reddit · One named person is responsible for each account
Reviews and reputation (14)
Your newest review is recent · You reply to reviews · None of your replies argue with the customer or repeat the complaint · Every negative review has a reply · Your reviews appear on your own website · The reviews on your site use real names, not "John Doe" or blanks · No fake-looking testimonials anywhere on your site · Testimonials carry a full name, a business, or a photo, not just "Sarah M." · Your press mentions are collected in one place your website links to · Any award you claim can be found on the awarding body's own site · You have a direct review link you can text someone · You are covered on the review sites that matter in your industry · Searching your business name plus "reviews" comes back clean · No old business name of yours is collecting reviews you never see
Tracking and attribution (21)
You have analytics installed · Analytics records it when someone buys or books · You have told analytics what counts as a conversion · Someone at your business can log into analytics today · The link in your social bio has tracking on it · Links inside your posts have tracking on them · Links in your emails have tracking on them · Links in any ads you run have tracking on them · QR codes and printed links have tracking on them · Links on your listings carry tracking · Nothing in your link chain strips the tracking off · A record you can open shows where your last 5 customers came from · You can tell where a booking came from · You can tell where a purchase came from · Form submissions record where the person came from · Your promo codes can be told apart by channel · There is a report about your marketing that a non-marketer can read · You can export your analytics history, not just look at it · Your ad pixel and audiences sit in your business's account · Your ad account is in your business's name · Any agency or freelancer has access to your accounts, not ownership of them
AI readability and answer engines (23)
Your business name, what you do, and your city are in plain text on your site · Your services are described in words, not only in pictures · Prices or price ranges are in text, or hidden on purpose, not by accident · Your address and hours are text, not baked into an image · Your site has structured data · Your pages show their content without needing anyone to click first · Your homepage text shows up in view-source, not just in the browser · Your site is not telling search engines to stay out · Your site is not telling AI crawlers to stay out · Your listing links land on your site without bouncing through redirects · Nothing important is trapped inside a PDF or an image · The ten questions customers ask most are answered in writing on your site · A customer question can be answered by sending one link, not typing a paragraph · Your site names something a competitor could not copy onto their own site · Reviews and awards are quoted in text on your site · You have a page for what you do plus where you do it · The people and the expertise behind the business are named · Something on your site was updated in the last 12 months · AI names your business when asked about your category and city · What AI says about your hours and location is current · What AI says you sell matches what you sell · Ask AI what sources it uses for your category. Your business appears on at least one of them · The list articles that rank for your category include your name
Consistency and brand story (17)
One business name everywhere · One founding year everywhere · Your origin story reads the same on your site and your socials · Your name, address, and phone are identical on every listing · You describe what you sell the same way everywhere · Your current logo and photos are on every platform · Old business names redirect somewhere, or are explained · You own one main web address, and any others redirect to it · Your email domain matches your website domain · Your handles are the same across platforms, or your bios point at each other · Your tagline is the same everywhere · No seasonal or holiday information is out of date anywhere · Your staff list is current · The name on your receipts matches the name on your sign, or is explained on your site · Duplicate accounts are closed or claimed · A friend who does not know your business can find your hours, what you sell, and how to buy, in under two minutes · Your website links to your social accounts, and every icon goes to the right, living profile
Competitive position (6)
Your rating is within half a star of your top competitor's · Your review count is at least half of theirs · Your newest review is more recent than theirs · Searching your category plus your city, you appear before them, or on the same screen · Booking you takes no more taps than booking them · Your last post is more recent than theirs
More free tools
The Wiring Guide
The Wiring Guide is the loop we run our own marketing on: content, publishing, engagement, and analytics wired so every post traces to a lead. Also free, also no email.
Take the whole thing.
160 checks, 14 pages, no email.