One path. Three steps.
The Blueprint designs it, PostTrace instruments it, The Loop runs it. Every step is built from the one before, which is why the work fits and why nobody skips ahead.
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Step 0
Do it yourself
Free
Optional
Most agencies guard how they work. We wrote ours down and gave it away. All 160 checks and the full Wiring Guide, published in full. No email, no gate. Run them yourself and keep whatever you fix. The Blueprint is us running them on you, plus the plan.
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First step
Step 1
The Blueprint
$489 one time
Every client starts here
160 checks across your presence, your funnel, your tracking, and how AI reads you. Two calls: one to dig, one to deliver. You leave with the complete plan whether or not you ever spend another dollar with us.
- 160-point audit of everything a customer, or an AI, touches
- Two working calls with our founder
- The full plan, yours to keep or take anywhere
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Step 2
PostTrace
$1,499 one time
Unlocked by the Blueprint
We install PostTrace and the machine around it, built from your Blueprint's findings. That's why it can't be bought first.
- PostTrace, installed on your domain. Ask it what's working, in plain language. It answers from your own data, in real time, for anyone on your team.
- Funnel and tracking wired end to end, every link traceable
- All of your data compounding in one place you own, on your domain, forever
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Step 3
The Loop
from $1,950/mo
Runs on PostTrace
We run the machine. You own everything it makes.
- Two platforms, 4 to 7 posts a week each, in your voice
- 300+ comments a month, by hand
- Publishing end to end, every link tagged
- A monthly plan and a readout call, built on your numbers
- PostTrace maintained, access for your whole team
+ The Loop + Studio, from $3,950/mo: the film-once-a-week loop at full power. Full spec below and on The Loop page.
House standard, both tiers. Same-day response, Monday through Friday. Every client. Not a perk. A company trait.
These are founding rates. The roster stays small on purpose, the price climbs as it fills, and the rate assumes we get to publish your numbers as a case study. If your results need to stay secret, we're the wrong agency. If you want them shouted about, welcome.
What each step adds
Every step carries everything before it. That is the whole reason the order is fixed.
| Step | Price | What it adds |
|---|---|---|
| Step 0 Do it yourself |
Free | The 160 checks and the Wiring Guide, published in full. You run them, you keep whatever you fix. |
| Step 1 The Blueprint |
$489 one time | Everything in Step 0, plus us running all 160 checks on your brand, two working calls, and the complete written plan. Yours to keep or take anywhere. |
| Step 2 PostTrace |
$1,499 one time | Everything in Step 1, plus PostTrace installed on your domain, the funnel and tracking wired end to end, and every result traceable to the post that drove it. |
| Step 3 The Loop |
from $1,950/mo | Everything in Step 2, plus us running it: two platforms at their native rhythm, 300+ comments a month, publishing end to end, standing strategy, and PostTrace maintained. |
| Step 3+ The Loop + Studio |
from $3,950/mo | Everything in Step 3, plus one guided filming session a week, four edited videos a month, and twelve short cuts, on a video-first calendar. |
The monthly tiers are floors, not quotes. Final scope gets set on your Blueprint call.
The checklist is free. The Blueprint is $489.
That's not a discount and it's not a paywall. All 160 checks are published, and you can run every one of them yourself. The $489 is us running them on you, two calls, and the whole plan handed over. PostTrace and The Loop unlock after. That's the whole choice.
Start with the Blueprint · $489
Prefer to talk first? Book 15 minutes. You'll leave with a plan, not a pitch. Hate getting on calls? Ask us anything and hear back within 48 hours.