Monthly · guidance + execution
The Loop
The monthly work, handled from plan to readout.
We create eight posts across two platforms, publish them, place forty outbound comments, answer thirty replies and thirty DMs, and show you what happened.
Everything in The Table is included, so you still get weekly direction, content reviews, and direct access without carrying the daily work yourself.
PostTrace is optional. Add it for performance you can check at any time and a connected history that remains yours if you eventually take over or move to The Table.
The Blueprint comes first, and it comes off month one. See the full ladder.
No minimum term. To cancel, give us 21 days’ written notice. Your plan ends on the next billing date that falls at least 21 days after we receive your notice, and you are not billed after that. Read the full terms.
What The Loop changes
Stay involved without carrying the daily work.
Your weekly call sets the direction. Drafts come to you. We handle the writing, design, scheduling, publishing, engagement, and monthly reporting between one call and the next.
You still know what is being said under your name, why it is being published, and what the numbers showed.
You do not have to turn your own week into a production schedule to make it happen.
What leaves your plate
Six jobs we handle every month.
01
Everything in The Table.
A weekly call. Unlimited messaging answered inside one business day. A written monthly plan you keep. One content review each week. The Blueprint is rerun every quarter.
02
Eight posts a month.
Four posts per platform across two platforms. Four we design and four we write. One designed piece can be a carousel or short motion graphic. Everything is drafted in your voice.
03
Forty outbound comments.
We post them from your account under posts your buyers already read. Every comment is written in your voice and sent by a person.
04
Sixty replies and DMs answered.
We answer thirty replies under your posts and thirty DMs in your inbox each month. Every response is sent by a person.
05
Publishing from start to finish.
Every post is scheduled and every link is tagged. With PostTrace, the performance history stays connected to the pieces that earned it.
06
A monthly readout.
One weekly call each month becomes the readout. We review what shipped, what moved, and what the numbers say to do next.
All of the work happens on accounts you own. Every client keeps the accounts and content. With PostTrace, you also keep the connected measurement system and its history.
The part most plans leave out
Publishing the post does not finish the work.
People comment. People send DMs. Your buyers are already talking under other accounts.
The Loop covers both sides. We place forty useful comments where your buyers already pay attention, then answer thirty replies and thirty DMs on your accounts each month.
Every comment and response is written in your voice and sent by a person.
The scope
What a month includes, in numbers.
You should know what the monthly work includes and what you can hold us to.
8
posts a month
Four we design and four we write, in your voice.
40
comments out
Posted from your account under other people’s posts. Human-sent and counted.
60
answered on yours
Thirty replies under your posts and thirty DMs in your inbox.
0
untagged links
Every link carries tracking before it ships.
House standard. Answered inside one business day. Every client.
Plainly
What counts, and what does not.
One outbound comment is one comment posted under someone else’s post. Replies in that thread do not count against your total.
One inbound reply is one response we post under a comment on your post. If it becomes a back-and-forth, each response we send counts as one.
One DM is one message we send.
A piece is one social post, one email, or one section of a page. A full landing page, long-form article, or video script counts as two.
Monthly volumes do not roll over.
Who
You want the work handled without losing visibility or control.
- You do not have time to manage content and engagement every week, or you simply do not want to.
- You want professionals to put the work together and carry out the plan instead of handing you more assignments.
- You still want weekly direction, content reviews, direct access, and a clear account of what happened.
- You may want to take the work over or move to The Table later. With PostTrace, the connected system and data come with you.
What you see
The work is visible either way.
Every Loop client
A monthly report and readout covering what shipped, where the outbound engagement went, what was answered on your accounts, and what the tagged links did.
With PostTrace
Open the numbers whenever you want. See where website traffic came from, which post drove it, how this month compares with the last, and how performance changes over time. The connected system, history, and backups stay yours.
Without PostTrace
The same execution, monthly report, and monthly readout. You see what shipped and what the numbers showed when the month ended. You simply do not have the always-on view or its connected history.
How it runs
The rhythm.
- Every week.One call. One content review. You can send up to five pieces for review, and we return them inside two business days. Drafts come to you. Messaging is answered inside one business day.
- Every month.One weekly call becomes the readout. We review your numbers, what moved, and what to do next.
- Every quarter.We run the Blueprint’s 160 checks again against what changed.
PostTrace is optional.
The Loop with PostTrace. PostTrace is a $2,000 one-time build at the founding rate. With it running, The Loop is $2,000 a month. You can check performance whenever you want, the history compounds over time, and the connected system and data remain yours if you later take over the work or move to The Table.
The Loop without PostTrace. The Loop is $2,300 a month. You receive the same execution, monthly report, and monthly readout without the always-on view or connected history.
Every dollar of the $300 monthly difference credits toward the PostTrace build if you add it later.
The Blueprint still comes first, and its price comes off month one.
These are founding rates. The roster stays small on purpose, the price climbs as it fills, and the rate assumes we get to publish your numbers as a case study. Want them kept private? Ask for the standard rate.
Compare The Circuit.
The Circuit is the larger monthly option. It includes sixteen posts, one hundred comments out, sixty outbound DMs, no cap on inbound responses, and a weekly readout. Choose it directly after the Blueprint if that scope fits what you need. You do not have to start with The Loop first. See The Circuit
Questions.
Can I start with The Loop?
Every monthly option starts with the Blueprint. Its price comes off month one, so you are not paying for it twice.
Do I have to buy PostTrace?
No. The Loop is $2,300 a month without it. Every dollar of the $300 monthly difference credits toward the PostTrace build if you add it later.
Can we take the work over later?
Yes. Every client keeps their accounts and content. With PostTrace, you also keep the connected measurement system and its history. That lets you bring the execution in-house or move to The Table without losing the data built along the way.
We already have an agency. Can The Loop work with them?
The Loop is designed to handle execution for the two platforms in scope. If another team remains involved elsewhere, we define who owns each part before anything ships so the voice, approvals, and tracking stay clear.
Which two platforms?
The two the Blueprint identifies as most useful for your buyers and goals.
What if we leave?
You keep the accounts and content because they were built on your logins from day one. If you use PostTrace, its connected system and history stay yours too.
What counts as one comment?
One comment posted under someone else’s post. Replies in that thread do not count against your forty. The full list appears above.
Ready to hand off the execution?
The Loop starts with a clear plan.
Every Loop begins with the Blueprint’s 160 checks. You receive the complete plan whether you continue with us or not.
If you choose The Loop, the Blueprint price comes off month one. We take on the monthly content, publishing, engagement, and reporting while you stay involved in the direction.
Prefer to talk first? Book 15 minutes. You'll leave with a plan, not a pitch.
Ownership
Stop renting your marketing.
Own the system. Keep the results.
Start with the BlueprintNot ready? Book 15 minutes.