PostTrace
PostTrace refuses to lie to you.
It connects what you posted, who showed up, who booked, and what money landed. One line you can follow with a finger.
And it tells you what isn't working, even when it looks like it is.
$1,499 one time
Unlocked by the Blueprint
Start with the Blueprint · $489
PostTrace is Step 2. It is built from your Blueprint's findings, which is why it can't be bought first. See the full ladder, or run the free checklist.
The polite lie
Every tool you already use is confident. That's the problem.
Your platform says one number. Google Analytics says another. Both are "right." They measure different things, and every analytics product on the market puts them side by side and lets you assume they agree.
So the budget follows whatever got the most attention, and nothing tells you whether attention ever turned into a customer.
That's how businesses end up funding applause.
Applause is not a paycheck.
One place
Five sources, stitched for you, on accounts you own.
01
Your content pipeline.
What's drafted, scheduled, and live, and which tracking tag each piece carries. A piece with no tag gets flagged before it ships, not discovered in a report three weeks later.
02
Your social performance.
Impressions and engagement across your platforms, with account totals and post totals kept honestly apart, because blending them is how numbers get flattering.
03
Your website traffic.
Which piece of content sent which visit, attributed by tag, not by vibes.
04
Your bookings.
Real people who put a call on your calendar. Counted as people, never inflated into "events."
05
Your revenue.
What Stripe says landed, next to what your analytics can trace. The gap between those two numbers is printed on screen with a label, not swept under a rug.
Post, to reach, to visit, to booking, to dollar. When a link in that chain is broken, PostTrace shows you the break instead of papering over it.
What it catches
The post that looks like a winner and isn't. The "loser" that's quietly your best work.
The post everyone loved that never sold a thing. The ad that's been "performing" for a year against the wrong landing page. Your best piece reading as a zero because nobody tagged the link.
Six lies it catches on sight:
01
The winner that isn't.
Applause and revenue live on separate lines, so a post can't hide behind its likes.
02
The loser that's really your winner.
A piece with no tracking shows a dash, not a zero, so your best work never gets cut over a tagging mistake.
03
The brand-new post that reads dead.
Platforms take hours to report. It shows "pending" instead, so you stop making decisions in the blind window.
04
The flattering number.
When your platforms contradict each other, the disagreement is printed on screen with its size, instead of letting you quote whichever number looks best.
05
The lead count that's triple the truth.
One visitor clicking three times is three events and one human. Bookings are people, clicks are events, never blended.
06
The money leaking where you can't see.
Untagged links and unattributed traffic show up in red, and the warnings shrink as the wiring improves.
Most analytics are built to make the numbers look good. This was built to make them true.
The connector
Then you connect it to ChatGPT or Claude, and stop hunting through six tabs for an answer.
PostTrace ships with a custom AI connector: 19 tools your AI can call mid-conversation, against your live numbers.
Ask it things like:
- "What drove traffic this week?"
- "Which pillar is earning bookings, and which one is just earning likes?"
- "Reach was up last month. Did revenue follow?"
- "Which platform sends the people who book calls?"
- "What's scheduled this week, and is any of it untagged?"
- "Compare the top reel to the newsletter. Which one made money?"
- "What's driving engagement, conversions, and sales? Are they even the same thing?"
The 19 tools, in plain language:
The summary.
Your whole marketing operation in one answer.
Performance.
Any piece, pillar, platform, or date range.
Posts.
Everything published, with what each post carried and drove.
Best content.
Ranked by outcomes, not applause.
Trends.
What's rising, what's dying, over time.
Platform traffic.
Which platform sends visits that go anywhere.
Attribution.
The post-to-visit-to-outcome chain, by tag.
Outcomes.
Bookings and revenue, tied back to the content that earned them.
Pipeline.
What's drafted, scheduled, and live right now.
Insights.
The patterns worth acting on, called out.
Definitions.
Ask what any metric means before you trust it.
Compare.
Two pieces, two pillars, two platforms. This is the tool that refuses when the comparison would lie, and it shows receipts either way.
Alerts, previewed and tested.
Warnings that only fire when something real changes, and you can see exactly what would trigger before it ever emails you.
The digest.
A summary of what mattered, previewed first, then sent on your schedule.
Reconcile, previewed and applied.
It re-checks its own stored numbers against the sources, shows you what drifted, and fixes nothing without showing you first.
The heartbeat.
One call that proves the connector itself is alive and current.
No tabs. No exports. No guessing which column means what. Your analytics, answering questions at the speed you can ask them.
The install
PostTrace isn't a login. It's an installation.
We don't hand you a login and wish you luck. We wire it into your business: your analytics, your scheduler, your pipeline, your calendar, your payments. Tagged links, frozen tracking, nightly backups. The boring plumbing that makes attribution real.
Then we run the whole machine on it, month after month, and you watch the same numbers we steer by.
The path:
- Step 0 · Do it yourself. The Wiring Guide and all 160 Blueprint checks, published in full. No email gate. Run them yourself and keep whatever you fix.
- Step 1 · The Blueprint. Where you stand, what to fix, and what comes next. 160 checks against your brand, by hand, in plain language.
- Step 2 · PostTrace. $1,499 one time. We install PostTrace and the machine around it, built from your Blueprint's findings, on your accounts.
- Step 3 · The Loop. From $1,950/mo. We run the whole machine on it, month after month. See The Loop.
Start with the Blueprint · $489
Prefer to talk first? Book 15 minutes.
FAQ
Questions
Can I just buy PostTrace as software?
Not today. It's Step 2 of the path, unlocked by the Blueprint, because a measurement layer without the wiring underneath it is just prettier guessing. A standalone version for agencies is in the works.
What does it connect to?
Google Analytics 4, your social platforms through your scheduler, your pipeline, your booking calendar, and Stripe. Your exact stack gets covered on the call.
Why does it show warnings other tools don't?
Because the warnings are true. Every business has unattributed traffic and untagged links. Other tools hide that so the report looks finished. PostTrace shows it so you can fix it, and the warnings shrink as the wiring improves.
Do you see our data?
It runs on your accounts and your keys. We set it up. The data stays yours, which is the whole point of the company name above it.
Run an agency? PostTrace under your own name is coming. We're talking to a small number of early partners. Get in touch.
One door
PostTrace is Step 2.
It is built from your Blueprint's findings, which is why it cannot be bought first. Start where every client starts, and you leave with the complete plan whether or not you ever spend another dollar with us.
Start with the Blueprint · $489
Prefer to talk first? Book 15 minutes. Or see the full ladder.